IMPACT: Chicago

IMPACT Chicago city tour

Hosted atop the Eurostars Magnificent Mile Hotel, featuring stunning views of downtown Chicago, our IMPACT event brought together Salesforce professionals, responsible for delivering change in Salesforce, as well as those affected by those changes. Conversations centered around solutions for resolving complexity, reducing tech debt, and improving documentation in Salesforce.

Ian Gotts, CEO of, led the session with a deep dive into the practical aspects of Change Intelligence, highlighting strategies for efficient implementation and the importance of data-driven decision-making. This dialogue was reinforced, by findings from the recent Change Intelligence Research, which showed that 50% of what gets built in Salesforce, does not get used. This is a tremendous amount of waste, which can be tackled through lengthier planning phases, with a focus on building the right thing.

The panel session, moderated by Mitch Gouss, SVP Global Alliances at, featured special guests Tom Leddy, Product Director of Well Architected Guides at Salesforce, and Kelly Leslie, Salesforce Senior Product Owner at Privia Health. Tom and Kelly shared their wealth of experience, offering best practices for preparing for Data Cloud and the role of AI, in the Salesforce implementation lifecycle.

Our IMPACT City Tour is continuing through the year, with stops planned across North America and Europe. Keep an eye out for our next dates and locations, to see where you can connect with thought leaders in the Salesforce ecosystem.

What is Change Intelligence?

Learn more

Change intelligence is the ability to learn about the business and systems configuration and the capability to apply that knowledge instantly to decide how the business change is to be executed most effectively.

Ian Gotts, Founder & CEO of, not only introduced the core concepts of Change Intelligence but also emphasized its critical role in achieving streamlined operations and reduced technical debt within Salesforce environments. His session provided a strategic roadmap for adopting Change Intelligence practices, highlighting successful case studies and practical approaches from within the industry.

Dive deeper into the knowledge shared by accessing the media from IMPACT Chicago.

For further exploration of the topics discussed, download the event’s presentation slides and watch related videos.

Event media


What is Change Intelligence

Ian Gotts



Research Series

Xavery Lisinski



Change Intelligence and Salesforce

Richard Clark


City tour

Find an event near you

Join us on our exciting city tours across North America and Europe, a core part of the IMPACT series. These tours offer unparalleled opportunities for great networking and learning, centered around the theme of Change Intelligence. Engage with industry experts, expand your professional network, and gain insights into the latest trends and strategies in Salesforce.

Don't miss out on these transformative experiences in some of the world's most dynamic cities!


18th July 2024

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